Size Unit	1X	3X	6X	9X	12X
Outside Back	$4,220	$4,260	$3,835	$3,575	$3,465
Inside Front	4,385	4,105	3,685	3,455	3,330
Inside Back	4,065	3,790	3,535	3,355	3,250

To guarantee placement, a signed insertion order must be received by the ad closing date of each issue. Use the insertion order. Advertisers must notify the LD+A office of late arrival of material.

LD+A assumes no responsibility for material which has been send directly to the printer. And, all ads sent electronically (CD-ROM, PDF, etc.) must be accompanied by a SWOP (Standards for Web Offset Publications) color proof. LD+A assumes no responsibility for color accurary in the absence of color proof.

Frequency discounts apply to space run within one year from date of insertion. Adjustments will be made at end of contract period if terms are not fulfilled. Advertising schedules composed of mixed space units are entitled to frequency rates.

Covers: Cover positions (except outside front cover) are available upon receipt of insertion order only, on a first-come, first-serve basis. These are non cancelable except upon receipt of written notice up to 15 days prior to closing date.

Special Position: Preferred position (except for covers) add 15% of space rate. Special positions are guaranteed only on a non-cancelable basis.

Calendar Summary 2009

Issue	Ad Closing	Material Closing
January	November 21	December 01
February	December 22	January 02
March	January 23	January 30
April	February 19	February 26
LIGHTFAIR Show Directory	February 26	March 05
May*	March 02	March 09
June	April 24	May 01
July	May 26	June 01
August	June 25	July 02
September	July 24	July 31
October	August 26	September 01
November	September 25	October 02
December	October 23	October 03
* Readership Survey

- Mechanical Requirements -

Size Unit	Width	Depth
2 Page Spread	15"	9-7/8"
2 Page Spread Bleed	16-1/2"	11-1/8"
Full Page	7-1/8"	9-7/8"
Full Page Bleed	8-3/8"	11-1/8"
2/3 Page	4-1/2"	9-7/8"
1/2 Page Vertical	3-3/8"	9-7/8"
1/2 Page Horizontal	6-7/8"	4-7/8"
1/2 Page Island	4-1/2"	7-3/8"
1/3 Page	2-1/8"	9-7/8"
1/3 Page Square	4-1/2"	4-7/8"
1/4 Page	3-3/8"	4-7/8"
1/6 Page	2-1/8"	4-7/8"
Professional Services	2-1/8"	1"

Safety Factor: Allow 1/2" from trims for live matter

Column size:	Two Column Page  -  width 3 3/8" maximum; depth 9 7/8" maximum
	Three Column Page - width 2 1/8" maximum; depth 9 7/8" maximum

Photos: Set the CMYK limit to 300% max. To do this, open the image in Photoshop, and in the edit menu select "Color Settings". In the "Color Settings" window, select (at the top) "North America Prepress 2". Saving images with this setting will ensure that your photographs reproduce best in the magazine.

Halftones: 150 line screen

Materials: Electronic formats are preferred for all advertising materials.

PDF: High resolution, 300 dpi, fonts embedded, CMYK, Files must be distilled in Adobe Acrobat (Press Optimized).

InDesign: This is the preferred layout program. Use Package function to assemble the document and artwork on disk. Fonts must be included. LD+A accepts Adobe InDesign files converted into pdf format. However, it is recommended that you convert all fonts to paths when exporting.

QuarkXpress: LD+A accepts QuarkXpress. Use Collect for Output function to assemble the document and artwork on disk. Fonts must be included.

Adobe Illustrator: Convert illustrator files to CMYK, EPS files. Type must be converted to create outlines.

PhotoShop: Please save documents as EPS or TIFF. Supply images/scans as 300dpi. Images must be in CMYK or GRAYSCALE. JPEGs are not acceptable. Click on "No JPEG compression" when saving.

Contact us if you need any specific information regarding requirements.

For color ad: A SWOP (Standard for Web Offset Publications) color or a laser color progressive proof must accompany all color ads. If it is not provided there will be an additional charge of $35 for LD+A to create one. In the absence of initial proof, quality decisions will be made by LD+A.
LD+A assumes no responsibility for color accuracy without a SWOP color proof.

Colors Available: 4 color process (CMYK), Pantone, Metallic.

Ad Design: For an additional charge, LD+A staff will provide design services.

Storage: Materials will be stored for 1 year, then destroyed unless advertiser advises otherwise.

Printing: Web fed offset, covers are sheed fed offset.

Binding: Perfect Binding

Trim Size: 8 1/8" x 10 7/8"

- INSERTS -

Preprinted inserts furnished ready for binding. Can include CDs and brochures. Polybags available on a case-by-case basis. Please check with your sales representative.

Size: 8 3/8" x 11 1/8"; spreads 16 3/4" x 11 1/8" untrimmed.
Allow for trimming 1/2" from binding edge and 3/8" from outside edges.

Weight: Max. 100lbs./Min. 70 lbs.

Rates: Space rates apply, except: four-page insert deduct 20%; eight-page insert deduct 40%; back-up charges: $300 per page.
Frequency insertion rates apply.

Production Costs: Extra charges for preparation necessary on an advertisement or insert will be billed to the advertiser. These charges could include redesigning, typesetting, copy changes, retouching, make-up, strip ins, camera work on photos or negatives, paper, or special handling. Additional charges may apply if the ad contains more than one high-resolution four color image or if the files are formatted incorrectly.

Publisher does not guarantee changes, alterations, or copy corrections on material received after closing date.

See Insertion Order/Advertising Contract at the end of the Media Kit pdf.