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Mechanical Requirements  |  Online Advertising  |  Editorial Calendar  |  General Information

Online Advertising

In mid-2008, the IES web site was re-designed as part of a rebranding of the entire IES, including a new logo and restructuring of the membership. The new web site offers advertisers a wealth of qualitiy prospects—an international network of lighting professionals who regularly visit www.ies.org.

The IES web site records each month an average of more than:

  • 1,300,000 hits*
  • 53,000 user sessions*

The Manufacturers Directory is the most heaviliy visited area of the IES web site, delivering each month an average of more than 46,000 page views*

*2008, using Urchin from Google.

Pages Where Banner Ads Can be Posted:

  • Bookstore
  • Manufacturers Directory
  • LD+A Marketplace
  • LD+A Hot Topics (new for 2009)
  • Members Only area

Banner ads placed on any ot these pages have high visibility.

LD+A Hot Topics - New for 2009

LD+A has launched a special section on www.ies.org devoted to cutting-edge topics and trends in the lighting industry. Place your ad in an editorial context relevant to your product. "Hot Topics" features articles and commentary on:

  • LED Testing & Application
  • Lighting Research & Education
  • Sustainable Design
  • Lamps & Fixtures in the Field

Banner Advertisements

Banner ads give you an audience of leading lighting professionals for an entire month at a very low price. Banners appear at the top of the page (exception: LD+A Hot Topics), and your ad is linked to your company website. Placement is on first-come, first-served basis.

Sizing: Banner ads must measure 6.5" long by 3/4" high (468 x 60 pixels at 72 dpi), and be in JPEG or GIF format.

Online Ad Options for Hot Topics Only
(All at 72 dpi in JPEG or GIF formats)
(30k max)
  • Bottom Banners - 468 x 60 pixels
  • Top Banners - 665 x 60 pixels
  • Skyscapers - 120 x 600 pixels
  • Vertical Banners - 120 x 140 pixels

Banner Ad Submissions: You may submit your banner ad file electronically (on disk or via e-mail using standard encoding scheme) and web site information to: Advertising Coordinator, IES, 120 Wall Street, 17th Floor, New York, NY 10005.

Rates: $375.00 per month; $3,500 per year ($1,000 Savings).

Special Offer: IES offers a FREE banner ad to any advertiser that runs a full-page print ad in LD+A for the month in which the space ad runs.

Design Service: If you need assistance designing a banner ad, LD+A's design staff willl provide the service at a rate of $175 per hour (one hour minimum).

Classified Advertisement Online

Have a job opening? Make certain that all the right people know about your employment opportunities. Place a classified advertisement online to expand your reach.

Rates: $250.00/month for IES Members; $350.00/month for non-members
Contact lprestia@ies.org for more information.

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