Aurora Solar has launched the Aurora Solar Marketplace, an online platform that allows homeowners to receive a personalized solar and storage estimate and compare local installers without sharing their phone number or contact information.
The marketplace is backed by Aurora Solar’s platform, which is used by more than 7,000 solar professionals and has supported more than 20 million solar projects since 2013.
The marketplace addresses a common barrier to residential solar adoption: trust. According to Aurora Solar’s 2026 research, trust is the second-biggest barrier to going solar, behind cost. Most homeowners are currently required to hand over contact information before seeing an estimate, then must compare competing proposals with no easy way to evaluate fairness.
Through the marketplace, homeowners enter their address and receive an estimate based on their own roof and electricity usage rather than a regional average. They can adjust system size, add battery storage, and see how estimated savings change in real time.
“The U.S. needs every electron it can get, and homeowners want to take control of their power instead of just paying more for it,” said Chris Hopper, Co-Founder and Executive Chairman, Aurora Solar, in a statement. “With so much solar energy uncollected from rooftops, the Aurora Solar Marketplace empowers people to see what solar and storage means for their own home on their own terms, delivered by the company the industry already relies on to design and price solar.”
Local installers appear side by side with details on long-term savings, system size, equipment, financing options, and independent ratings. Aurora Solar does not rank, endorse, or hide any installers, and homeowners choose when and whether to reach out.
Aurora Solar does not sell or install solar. The marketplace is designed as a neutral starting point for homeowners researching their options.
Read more here.
