Love’s Travel Shops recently commissioned an Electric Era charging station for its newest location in Buena Vista, Colorado—marking the 38th EV charging installation in its growing national network.
The move builds on Love’s earlier commitment to expand EV charging infrastructure across its travel centers nationwide.
The Colorado Energy Office Direct Current Fast-Charging Plazas program provided funding for the latest build-out, leveraging federal NEVI and Colorado state dollars to deploy public DC fast charging systems in strategic and underserved areas.
“As part of our commitment to sustainability, we’re proud to bring this location online as we continue to bring more clean energy solutions to communities across Colorado,” said Ryan Erickson, vice president of Love’s Alternative Energy, in a statement. “This new location offers a seamless charging experience for travelers with weather protective canopies, and a variety of fresh food options and clean restrooms.”
The four-stall, 200 kW chargers, wrapped in Love’s signature yellow and heart brand graphics, feature both CCS1 and NACS cables.
Electric Era’s retailer-focused platform offers the convenience chain the chance to grow store traffic and non-fuel revenues, effectively cutting its charger installation and operating costs while unlocking new revenue opportunities.
Brittany Kaplan, Electric Era Senior Manager of Enterprise Sales added, “The best part of this engagement was helping Love’s build a broader marketing and loyalty program that accelerates their revenue past break even, and sets them up to generate stronger returns for the long haul.”
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