The traditional residential solar model is built around one outcome: selling a full PV system. But today’s homeowners are more cautious, more informed, and more diverse in their energy needs than ever before. Many are not ready—or able—to commit to a full solar installation, leaving a significant portion of the market underserved.
In this session, Emmitt Muckles challenges the status quo and introduces a new framework for engaging homeowners: the Residential Energy Ladder™. Instead of pushing one-size-fits-all solutions, this approach meets customers where they are—starting with energy efficiency, portable solar, and partial offset systems, and building toward full solar and storage adoption over time.
Attendees will learn how to expand their addressable market, reduce sales friction, and create long-term customer relationships by offering a broader, more flexible energy strategy. This session is ideal for solar installers, EPCs, and energy professionals looking to adapt their business model to a rapidly evolving residential energy landscape.
Key Takeaways:
Why the traditional solar sales model is losing effectiveness
How to engage homeowners earlier in their energy journey
New revenue opportunities beyond full system installations
A practical framework for building long-term customer relationships
How emerging trends like portable solar and plug-in systems are reshaping the market
Attendees are eligible for 1 hour NABCEP NEC credits