At Intersolar & Energy Storage North America (IESNA) Flagship 2026 in February, California Solar & Storage Association (CALSSA) Executive Director Brad Heavner spoke candidly about the pipeline reset many solar and battery storage developers are facing after last year’s Investment Tax Credit (ITC)-driven sales surge—and why commercial solar projects are hitting the same “start from zero” dynamic.
His message for the solar and energy storage industry: the jobs riding on this depend on doing it right this time: solid project design, full ITC compliance, and installations that actually deliver for customers. As developers navigate the post-ITC landscape, Heavner’s insights offer a clear-eyed look at what bankable, customer-ready solar and storage projects require in 2026 and beyond.
