Battery storage is on its way to becoming recognized as essential infrastructure—but there’s still work to do in helping the public see it that way. Adam Probolsky, President of Probolsky Research, explores why Americans readily understand bridges, power lines, and water treatment plants as infrastructure, and what it will take for battery storage to earn that same recognition.
Probolsky points to an opportunity: as researchers deepen their understanding of how the public perceives energy storage, the industry has a chance to reshape the narrative and build broader support for the technology. His larger point is one of optimism grounded in necessity—consistent, reliable power in the United States depends on new approaches to energy generation and distribution, with battery storage playing a central role in keeping the electric grid stable as it scales.
This perspective is part of the Expert Sound Bites series from Intersolar & Energy Storage North America (IESNA) Flagship, featuring candid insights from the analysts, researchers, and executives shaping the future of solar and energy storage.
