Free Live Webinar | Wednesday, August 5, 2026 | 2:00 PM ET
Residential solar and storage, EV charging, and fleet electrification aren’t adjacent markets — they’re the same demand-side system viewed from different angles. And they’re entering a new phase together.
This session frames that system as a three-layer stack. Hardware (the assets), economics (the financing structures that determine access), and orchestration (the software and utility coordination that turn assets into grid participants). The first phase was about hardware adoption. That’s largely solved. The hard, valuable work has moved up the stack.
Layer two just became the binding constraint: with the Section 25D credit gone for cash and loan purchases at end of 2025, financing structure — not technology — is now the gating factor for U.S. residential customers. Layer three is where the next decade of value sits, and almost no one is designing for it from day one.
Speakers will cover residential stack economics post-25D, the operational realities of school bus and commercial fleet electrification, and a candid assessment of where VPPs, V2H, and V2G actually stand — separating real revenue from pilot. The session closes on the 24-month policy, supply chain, and capital constraints that will determine who scales and who stalls.
This is an operator conversation, not a market overview. Expect a clear POV on what’s working, what isn’t, and where the next round of value will be captured.
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Speakers
Joanna Hamblin, Senior Marketing Consultant - Iron Core Marketing
Joanna Hamblin is a climate tech marketing leader with 15 years of experience working with top clean energy startups. She currently serves as Senior Marketing Consultant at Iron Core Marketing, a consultancy helping climate tech startups launch high-value marketing initiatives faster.
Previously, Joanna held senior marketing roles at Distributed Sun/truCurrent, Schneider Electric, Motiv Electric Trucks, FreeWire Technologies, Power Standards Lab, Gridco Systems, and Ambient Corporation, leading branding, product launches, and go-to-market strategy across microgrid, eMobility, and energy infrastructure sectors.
Her work has been featured in EnergyTech, Automotive Fleet, Green Living Magazine, and Edible Boston. She holds a certificate in Sustainability Leadership from Harvard T.H. Chan School of Public Health, an MLA in Sustainability and Environmental Management from Harvard Extension School, and a BS in Finance from Northeastern University. Joanna is fluent in English and Polish.
Nicole Tomasin, Chief Commercial Officer - Energy Access Innovations
Nicole Tomasin currently serves as Chief Commercial Officer at Energy Access Innovations (EAI), the parent company of EG4, OutBack Power, Solar 76, and Signature Solar.
She brings more than two decades of leadership experience across the solar and energy industries, spanning residential, commercial, and distribution channels. She has held leadership roles with Conergy Projects, NRG, Sunnova, Suntuity, SolaX Power, and Signature Solar, building product portfolios, leading vendor partnerships, and driving go-to-market execution through periods of rapid market transformation.
A long-time champion of energy independence, Nicole was an early advocate for battery storage as foundational to modern energy infrastructure—driving resilience- and cost-focused adoption strategies well before storage went mainstream. Her hands-on solar installation work in Haiti through Brighten Haiti reinforced her belief that reliable energy access is essential to economic stability and community development.
Moderator
Krista Simicich, Digital Editor, Intersolar & Energy Storage North America
Krista Simicich is the Digital Editor for Intersolar & Energy Storage North America (IESNA), where she shapes the year-round editorial strategy, digital presence, and conference program for its flagship and regional events. Drawing on nearly a decade of experience in clean energy communications, she focuses on advancing thought leadership and inspiring action toward a sustainable energy future.
